The Great Facilitator: Reflections on the Contributions of Joseph F. Hair. Jr. to Marketing and Business Research

The Great Facilitator: Reflections on the Contributions of Joseph F. Hair. Jr. to Marketing and Business Research

$174.50

$174.50 Sale

This commemorative volume honors the contributions of Prof. Joseph F. Hair Jr. who through his writings leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers.

Hardcover: 212 pages

Publisher: Springer; 1st ed. 2019 edition (March 18 2019)

Language: English

ISBN-10: 3030060306

ISBN-13: 978-3030060305

Product Dimensions: 9.5 x 0.8 x 6.4 inches

Shipping Weight: 1.1 pounds

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